Interacting successfully with site visitors is an important part of creating customer conversions. You want people to read through your content, but you also want to motivate them to action. Part of this means inviting them to click on a link or box to order products, contact you for more information, schedule an appointment or learn more about your services. Pop-up windows can be an effective way of motivating visitors to become loyal customers, but it’s important to use them the right way.
What Pop-Ups Are
Also known as pop-ups, these little boxes come in several formats. A pop-up window can summon a small dialogue box off to the side, open a floating box when viewers move their mouse over certain words or create a massive wall of text that prevents any actions until readers close the pop-up box or click to learn more. Deciding what kind of pop up to use depends on what you’re trying to achieve and how you want readers to feel about the experience. Additionally, full-page pop-ups are likely to be blocked by modern antivirus software or browser plug-ins, so they’re often ineffective.
Pop-Up Windows Done Right
Helpful pop-ups can improve customer experiences. For example, a prompt that shows up asking if customers need help can be beneficial if readers have questions about your products. This may include live chat boxes or automated help services. Pop-ups can remind visitors of sales or other important information, and they can show why your products or services are valuable. Also, motion attracts attention, so well-written pop-ups are a great way to drive click-through rates or show readers articles that may capture their interest. This creates an interactive experience that is much more motivating than simple text on a page.
What To Consider When Designing Pop-Ups
Pop-ups aren’t negative in themselves, but they can become a nightmare to customers if you don’t use them correctly. These windows, especially if they’re large or prevent further action, can quickly become irritating to visitors. If you push things too far, they may close the window and look for a different site.
Make sure the frequency, direction, and type of pop-ups are appropriate for the target customer. Sometimes you need to ask for more information before letting readers proceed, such as account information. However, try to keep these pop-ups as minimally intrusive as possible. Make pop-up windows appear at the right time for purchases, perhaps offering upgrades or related products that may appeal to people who are ready to check out. Instead of distracting or confusing people, good pop-ups direct them skillfully through an enjoyable shopping experience.